Wednesday, October 8, 2008

detailing details

Earlier this semester I stumbled upon the website of Greneker Solutions, a company that's mission is to provide retail clients with "exciting solutions, conceptual ideas and manufactured products." While it appears that Greneker is most known for it's production of mannequins, I enjoyed looking through it's portfolio of "thematic presentations." What was most impressive to me were the drawings used to illustrate some of their themed fixtures and interactive displays.

Look how clearly the designers' ideas come across. These are the quality of drawings we should all attempt to produce in order to explain the details behind our ideas this semester. Bear in mind, however, that the designs presented here are examples of "themes" not "concepts."

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